Well, this is humiliating.
The massive Trump Tower project planned for Australia has officially COLLAPSED after developers decided the Trump brand had become “toxic.”
“Let’s just say that with the Iran War and everything else, the Trump brand was increasingly toxic in Australia,” said David Young, CEO of Altus Property Group.
Ouch.
The project — a planned 91-story luxury tower in Queensland that was supposed to become the tallest building in Australia — was announced with enormous fanfare just three months ago. Eric Trump proudly bragged online that it would bring the “prestige and allure” of the Trump brand Down Under.
Now?
The Trump Organization’s promotional page has vanished.
TrumpGoldCoast.com has been taken offline.
And the developers are moving forward WITHOUT Trump attached to the project.
Even better: more than 140,000 Australians signed a petition opposing the tower, with residents saying they were “deeply uncomfortable with the Trump brand and what it represents.”
That’s the part that really stings for Trump.
Because more than politics, more than policy, more than the presidency itself — Donald Trump cares about the brand.
Always has.
He turned the White House into a marketing operation for his businesses, his hotels, his crypto scams, his golf clubs, his memecoins, and his family’s grifts. The presidency was never public service to him. It was a branding exercise.
And now the brand is collapsing internationally in real time.
Developers didn’t walk away because the building couldn’t be constructed. They walked away because attaching Trump’s name to it became bad for business.
That’s a disaster Trump actually understands.
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