Princess Eugenie has made a big announcement just days after her mother, Sarah Ferguson, sent a shocking email to Jeffrey Epstein that caused a lot of attention worldwide. Eugenie, who is the younger daughter of Prince Andrew and Sarah Ferguson, started a new campaign about fake fashion. She co-founded The Anti-Slavery Collective with her childhood friend Julia de Boinville in 2017.
The campaign, called Hidden Threads: Fake Fashion – A Human Rights Scandal, shows how fake fashion is linked to serious problems like forced labor, child labor, and human trafficking.
It highlights the hidden exploitation in fake fashion supply chains, from unregulated factories to market stalls. A statement says, “Behind fake handbags, trainers or football shirts, evidence shows some of the worst abuses, including forced labor, child labor, and human trafficking.”
Eugenie attended the launch in New York, which happened at the same time as the United Nations General Assembly and New York Climate Week, which runs until September 28.
She looked stylish in a dark champagne silk skirt and a matching button-up knit.
At the event, the Anti-Slavery Collective, TRACIT, and Entrupy—known for AI-powered verification—hosted guests at Goals House.
There, people could see and feel the real impact of counterfeit fashion supply chains. They also learned how new technologies and strong public-private partnerships can stop illegal trade and uncover one of the most overlooked human rights issues in fashion.
Eugenie said, “Fake fashion fuels modern slavery, and The Anti-Slavery Collective is determined to confront and challenge it.
It’s not always obvious, but the clothes and accessories we buy can come at a hidden cost to people and the planet. There are 28 million people today who are forced to work in dangerous and exploitative industries for little or no pay.
Behind counterfeit fashion are men, women, and children who are forced into making, distributing, or selling fake goods—often at great personal risk and with little gain.
This campaign is about creating a call to action for consumers. We want people to pause and think about where their fakes come from and how they were made.”
Her latest campaign urges governments to take action against illegal trade by sharing data, enforcing bans on goods made with forced labor, and taking counterfeiting more seriously.
It also encourages consumers to think twice about whether buying fakes is really worth the human cost.
This comes just days after Eugenie’s mother, the Duchess of York, was in the news after an email to Jeffrey Epstein was made public.
In the email, she called him a “supreme friend.” The backlash led to several charities cutting ties with the Duchess after it was revealed she apologized to the sex offender in April 2011 after publicly disowning him in the media.
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